Table of Contents
HOW TO REPOSITION EMPLOYEE COMMUNICATION 1
WHY ENGAGE EMPLOYEES WITH BUSINESS OUTCOMES 3
Focusing on Business Objectives 7
The Key Difference – Measuring the Contribution to the Growth of the Business 8
OVERVIEW OF THE “EMPLOYEE ENGAGEMENT METHOD” 9

STEP 1 10
BUSINESS STRATEGY 10
What Business Strategy Is 10
The Essential Components of the Business Strategy 13
Objectives of the Organisation 13
Background 13
Market Analysis 14
Government or Legal Constraints 15
Current Selling Methods 15
Distribution Channels 16
Manufacturing Costs 16
Financial Issues 17
Finding Opportunities In The Business Strategy for Employee Communication to Have a Major Impact 18

STEP 2 20
COMMUNICATION 20
Selecting the Most Appropriate Communication Media – Visual, Face to Face, Written or Electronic 20
Visual Communication 20
The Use of DVD’S 20
Other Forms of Visual Communication 22
Plays 22
Face to Face Communication: Neurolinguistic Programming (NLP) 22
Visual Perception 23
Auditory Perception 24
Kinesthetic Perception 24
Written Communication 24
Electronic Communication 25
Intranets and Portals 25
20 Different Communication Techniques and When to Use Them 26
Overcoming Communication Obstacles 31
Within Your Organisation 31
Empowering Managers to Communicate With Staff 31
Communication Skills Training 31
Two Way Information Channels 32
Encouraging a Strong Visual Presence 32
Changing the Performance Requirements of Managers 32
Obstacles to Be Overcome 33
Lack of Understanding 33
Information Sharing 33
Streamlining Communication with Employees 34
3 Ways to Create Transformation in Organisations 35
Employee Communication Case Study 1 35
Employee Communication Case Study 2 36
Employee Communication Case Study 3 37
Employee engagement and employee information 37

STEP 3 39
CUSTOMER SATISFACTION DATA 39
The AHA! Moment 39
Sources of Business Data 40
Customer Experience Data 40
Customer Satisfaction Data 41
business Results 41
Competitor Customer Feedback 42
Measuring Elements of Your Brand 42

STEP 4 44
RESEARCH 44
Why is Research so Important? 45
When to Use Certain Types of Research Techniques 46
workplace Mail Surveys 46
Telephone Surveys 46
Focus Groups 47
Different Research Techniques in Detail 47
Questionnaires 47
Questionnaires and the Right Questions 48
Guidelines for Questionnaires 50
Focus Groups 52
Checklist for Implementing Focus Groups 52
The Main Steps in Focus Group Research 53
Stages of Research 54
Management Interviews 54
Employee Focus Groups 54
Focus Group research interpreted 54

STEP 5 55
BUSINESS MANAGEMENT 55
Deciding Which Business Objective 56
Employee Communication Can Impact 56
Determining What is the Realistic Impact and Measurement for Employee Commuincation 57
How Collaborating With Other Departments Will Directly Impact on the Effectiveness of Your Employee Communication Repositioning 57
How Business Plans are Measured 58

Step 6 60
MARKETING 60
The SWOT Analysis 60
Setting Marketing Objectives 63
Forecasting Market Strategy Results 63
Analyzing Competitors 63
Selecting the Marketing Mix 65

SUMMARY 66

ARTICLES 68
Employee Communication: 5 Tips To Engage Employees 69
Employee Communication: 5 Ways To Measure The Impact On Business Outcomes. 72
Employee Communication:  5 Ways Leaders Can Communicate Change 75
Why bother with Employee Engagement Surveys? 78
Why Managers and Supervisors Are Not the Best Communicators During Times of Change 80

ABOUT THE AUTHOR 82

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